General Mills Removed Artificial Dyes—But Is the Cereal Clean?

2 minutes ago

1 min read

General Mills just announced that all of its U.S. cereals—including Lucky Charms and Trix—are now made without certified artificial colors.

That is GREAT news. Seriously. When major food companies make changes like this, it proves that consumers are being heard.

But does dye-free mean clean? Unfortunately, no.

Removing artificial colors is one improvement, but we still need to look at the entire ingredient label. Many conventional cereals can still contain:

Large amounts of added sugar
Refined grains (laced with PESTICIDES messing up guts and causing cancer)
Highly processed ingredients
Added preservatives (making you inflamed, overweight and sick)

My quick cereal checklist:

✅ A short ingredient list

✅ Organic ingredients when possible

✅ Low added sugar

✅ No artificial sweeteners

✅ No natural flavors

✅ No seed oils

✅ Ingredients you recognize

A short ingredient list Organic ingredients when possible Low added sugar No artificial sweeteners No natural flavors No seed oils Ingredients you recognize

One of my favorite cleaner options is Lovebird cereal, especially the unsweetened variety. It’s made with simple ingredients like organic cassava and coconut.

So yes—I’m celebrating this change. But don’t let a big “NO ARTIFICIAL DYES” claim on the front stop you from flipping the box over. It is ANOTHER marketing tactic.

The front is marketing. The back is the truth.